Today, over 99% of home searches start on the internet. We focus on being on the cutting edge of our industry by using advanced technology in everything we do. We have the best resources to accomplish optimal efficiency, real time communication, and productivity. By staying on the cutting edge of technology, our speed can save you time and money. We have systems in place that make the home selling experience as simple as possible for our clients.
Every home is different so it’s important to tailor a marketing plan that meets our client’s exact needs. The most important factor in getting a home sold is exposure. We focus on getting our listings to as many edges of the internet as possible. Besides posting on the multiple listing service (MLS), we also post to websites like Zillow, Trulia, Realtor.com, Craigslist.com, as well as many others. We add our listings to the “Featured Properties” section of our website, allowing our listings to be the first one our users see. We also subscribe to software that allows our listings to be blasted to as many as 100 websites, allowing for maximum exposure. In addition to this, we take marketing a step further, by posting it on social media websites like Facebook, Twitter, Instagram, Pinterest & YouTube. We also use some traditional methods when marketing a listing.
Some examples are:
• Having our recognizable Icon Realty sign posted in the yard.
• Sending out “Just Listed” mailers to the surrounding neighborhoods.
• Customizing a professional brochure.
• Holding an open house to attract potential buyers.
A marketing plan is only as strong as the media representing it. We want to represent our listings with the highest quality images and media as possible. We can have professional photographers come through your home, taking high definition pictures as well as editing them. This will allow a listed home to stand out from all the others. We can also do a 3D walk-through of your home, allowing all potential buyers to see the layout of a home without having to schedule a showing. Sometimes buyers make offers on our listings without ever seeing them in person.
Icon Realty Group has strong ties throughout the greater Grand Rapids area. Many of our agents live and work in West Michigan, resulting in a large network of people. We are in tune with local markets; trending property values, local tax rates, current loan interest rates, and anything associated with buying or selling real estate.